Yesterday I volunteered to conduct an on-site intercept study for one of our clients at a gas station in Oak Brook. As you can imagine, this was an interesting experience. My best moment of the day was about a sandwich…I’m not sure what was meant by this gentleman’s remark. I suppose it’s up for interpretation.
Scene: Gas Station
Liz approaches man to question him about his experience with the advertising playing on the gas pump’s TV screen.
LIZ: Hello sir, do you mind if I ask you a few questions? There is a $5 cash incentive if you qualify and answer a few more questions about your gas station experience.
MAN: Well sure I’d be happy to help you out.
Liz interviews the man. Reaches in her back pocket to hand the man his $5 after the interview.
LIZ: Here you are sir, I really appreciate your help and your time.
MAN: Umm no I really don’t need that $5… you keep it.
LIZ: Oh please do take it, I cannot keep it and really do appreciate your time and help with this survey.
Man looks Liz up & down.
MAN: No you look like you need that $5 more than me…take it and go buy yourself a… umm please go buy yourself a sandwich!
I see this as one of two things and welcome your thoughts/comments…
1) The man looked me up and down & suggested a sandwich because he thought I was anorexic and needed to eat (this is obviously not true...look at my blog it’s full of food, clearly it’s always on my mind).
2) I needed the $5 because the man thought I worked at the gas station and couldn’t afford a sandwich.
I believe it was the latter of the two.
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